Following S4C’s recent campaign to impose English subtitles on some programmes, Dyfodol i’r Iaith have called for a meeting with the channel’s Authority and Chief Executive.
The organisation hopes that such a meeting will provide an opportunity to express their anxiety over the channel’s recent policy direction, which undermines its core mission to provide a natural domain for the Welsh language.
Dyfodol i’r Iaith will press for a rejection of any future plans in relation to the imposition of English subtitles and for a balanced and optional provision of subtitles in both Welsh and English. The meeting would also provide an opportunity to express concern over the increasing use of English, particularly within dramas and factual programmes.
Heini Gruffudd, Dyfodol’s Chair said:
“S4C’s recent campaign to impose English subtitles has been a failure, with viewers, and younger viewers in particular, expressing their opposition on social media. It became clear that viewers are unwilling to see the Welsh language undermined in this way. As an organisation, we will be pressing upon S4C to adopt an enlightened policy that promotes and normalises the Welsh language.as the guiding principle of the Service.”